Tohoku Tea Relief Caravan

Let’s warm Tohoku (Northern Japan) with Tea this winter.

tohoku tea relief caravan

In the first 2 weeks of January, 2012, the farmers of ITFA member Kyoto Obubu Tea Plantations will be driving around North-Eastern Japan (Tohoku) to warm the people of Tohoku in the cold days of mid-winter with our tea and your warmth. The region is, of course, where the devastating earthquake and tsunami struck in March 2011, and Obubu hopes that their cup of tea will lend a bit of relief to those facing such hardships this winter.

Supporting Members

Supporting Obubu are ITFA members Kinezukas, Ukibe Seicha, Taiwan’s Dignitea, and others.

Send message to disaster victims

Our overseas business partner, Matcha Latte Media, is volunteering to translate your messages and print them on New Years greeting cards to give away at some of the events (depends on how many messages we get). Submit your own message here.


There is a packed schedule, so we’ve put it on a separate page. SCHEDULE


International Tea Farms Alliance (, Director: Yasuharu Matsumoto) and Obubu Tea Plantations (President: Akihiro Kita) will be touring areas affected by the March 2011 earthquake. In the first two weeks of January, 2011 we’ll be travelling from the northern part of Iwate Prefecture to the Kanto Region. We are planning to visit places such as temporary shelters, senior citizens home and many others for this project.

Our project aims to warm the hearts of people in Tohoku in the cold mid-winter months with our tea and to gather together people in Japan and overseas with the same aim to share your warmth with them. It will be something delightful for the communities there who are living in temporary shelters and who have just moved from evacuation areas.

This project is being supported by donated funds collected earlier this year, Obubu’s revenue, and by funds from the ITFA.

Tohoku Tea Relief Caravan Details

We will be traveling south from Tohoku – starting from Tanohata, Iwate prefecture to Tokyo. We will make stops and move by cars. We are still finalizing the details. However, we are still lacking the support and materials such as volunteers, information locations in Tohoku, money and we are still working on our schedule. In other words, everything is still an ongoing process for us. Some of you might ask, “What are we going to do?!” – Our answer is “TEA”. We believe that as long as we have determination, We Can Do This! Let’s do this together!!!

We are currently looking for volunteers to assist us with the Tea Caravan Project

– people who are directly or indirectly affected by the Great Tohoku Earthquake Disaster
– people who have knowledge of the local areas in Tohoku
– people who can help out for at least a whole day
– donations: monetary and/or daily necessities
– individuals who wishes to lend a hand
– companies who would like to do a collaboration with us for this project
– media, press people and sponsors (individuals or corporate)

Further details are still available only in Japanese.

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